Interview With Vicky Bennison, Creator of the YouTube Phenomenon 'Pasta Grannies'

| Thu, 01/09/2020 - 04:41
pasta grannies

Since 2014, Pasta Grannies has introduced the world to 250 nonne from 天美传媒 and the diaspora. Through YouTube, they show off their skills making pasta by hand, honed over decades of cooking for friends and family. The channel has gone on to be profiled in the likes of the New York Times and the Guardian, and October 2019 saw the release of 鈥楶asta Grannies: The Official Cookbook.鈥

天美传媒 Magazine spoke to Pasta Grannies鈥 British creator, Vicky Bennison.

You divide your time between the UK and Le Marche. How did you first find yourself in 天美传媒?

I had a flat in Chiswick, London, and I wanted a bigger kitchen 鈥 a grown-up kitchen 鈥 and the only way I could afford that was by going somewhere cheaper. Le Marche was very cheap at that time, so I bought a schoolhouse with great views of the Sibillini mountains. That鈥檚 how I ended up in 天美传媒. That was 15 years ago. I didn鈥檛 think it was going to be forever. At that time, I鈥檇 only written about Spanish cookery, so it was a bit of a new thing to go to 天美传媒.

Vicky bennison

Le Marche is a place that a lot of non-Italians don鈥檛 hear much about compared to the likes of Tuscany or Emilia-Romagna. What鈥檚 special about Le Marche?

People always say it鈥檚 the new Tuscany, although they鈥檝e been saying that for 15 years! The great thing is that it doesn鈥檛 have a major draw like Siena or Florence, so it remains unspoilt, and it鈥檚 astonishingly beautiful. You get a great range of scenery: it鈥檚 got lovely beaches, Sirolo, the Sibellinis 鈥 and of course great wines!

天美传媒 is all beautiful. One of the things about Pasta Grannies is that we don鈥檛 get into tourist areas. We鈥檙e always down country roads and hills that people don鈥檛 go to, and it鈥檚 all fantastic. I鈥檝e never been disappointed by anywhere.

Your background is in international development. On the face of it, this is a big career change! Can you see any common themes between your previous career and Pasta Grannies?

Well, food writing is something I did in tandem with consulting for a while, so it was a late-career change, if you like. The similarities are鈥 very few! But I鈥檓 interested more in the people than the home economics end of it. I鈥檓 more into food anthropology, which is where it overlaps with sustainable development. Although it doesn鈥檛 usually translate into the actual episodes, the issues around sustainable, artisanal food production are never far from my mind.

Pasta Grannies has been going for over five years and has close to half a million subscribers. What about it do you think makes it so successful?

People love pasta, that鈥檚 one thing. But I think they love grandmothers even more. And it鈥檚 quite a calming, soothing thing to watch in times of uncertainty. It鈥檚 important to respect the grandmothers, so there鈥檚 a zero-tolerance policy on nasty comments and it鈥檚 a safe space. You don鈥檛 say anything online that you wouldn鈥檛 say to your own grandmother 鈥 if you say something horrid, you need your mouth washing out! I hear a lot of people saying it reminds them of their own grandmothers, even if they didn鈥檛 cook.

Are there any unique challenges working with these subjects?

Yes, there are! I have a granny finder. She鈥檚 called Livia de Giovanni and she鈥檚 from Faenza. It鈥檚 very important to have an Italian to do the persuading. And you need to have a connection. In the first instance you鈥檙e usually dealing with relatives and friends of the women as gatekeepers, then the grandmother herself. That鈥檚 the two-stage process, so by the time we walk down to their front door everyone is clear that it鈥檚 okay. 

Sometimes, they decide they鈥檙e feeling ill or there鈥檚 a death in the family 鈥 we鈥檒l be a day away and they鈥檒l change their minds. But the majority say yes. And I think they enjoy the newness of it. When we do film them, it鈥檚 not like telly with big cameras and lights. That undoubtedly translates into the rough-and-ready, just-found look and feel of the films. We try to make it more like a conversation; I鈥檓 chatting to them, Livia鈥檚 chatting to them, Andrea the cameraman 鈥 who鈥檚 Italian too 鈥 is chatting to them. It鈥檚 just like hosting people who鈥檝e dropped by, not directors shouting 鈥淎ction!鈥

So even though you speak Italian, you have a team who comes along with you? Some of the accents and dialects of the grannies are quite hard to understand鈥

Sometimes I don鈥檛 understand a word of what they鈥檙e saying! Also I can鈥檛 operate a camera and speak Italian at the same time. Everyone will have got very bored by the time I鈥檝e constructed a sentence! The feel of Pasta Grannies is definitely Italian. While I know I鈥檓 the face of it, I try to laud Livia and Andrea鈥檚 work too.

What regions do you find the highest number of grannies come from?

In terms of making a sfoglia, the pasta sheet, Emilia-Romagna has the highest concentration of women with that skill. It鈥檚 much rarer as you get north 鈥 not to say it鈥檚 disappeared completely, but it becomes less common. As soon as you get into Lombardy and Veneto, where they鈥檝e been wealthier longer, they鈥檝e abandoned the mattarello (rolling pin) for the macchinetta (pasta machine), or they go round to the local pasta shop. Further south, you start to get a different pasta made with durum wheat and water. 

The macchinetta is fine and most people probably wouldn鈥檛 notice the difference between tagliatelle made by machine and by hand, but there are very subtle differences. The wood-on-wood approach of making it with your rolling pin produces a superior quality with a slightly rougher texture, meaning the sauce adheres better. You can make pasta very thin without much skill with the macchinetta 鈥 but where鈥檚 the fun in that? The matarello is also a good upper-arm workout. It鈥檚 good to have a process if you like making anything, since the end result is eaten in three seconds!

Do you notice different types of pasta dishes in different parts of 天美传媒 too?

Egg pasta is richer, so you won鈥檛 get it with the chunky vegetables like down south; it will be more like a rich rag霉. Seafood pasta is more common with southern, durum-wheat pasta. People like to write lots of books about the rights and wrongs of pasta-making but, in my experience, people do what their mothers did, and that varies from household to household 鈥 there鈥檚 a lot more anarchy than people think.

天美传媒 is famous for having lots of people who live healthily into old age. Watching Pasta Grannies, it鈥檚 astounding to see these women in their 80s and 90s 鈥 there is even  who was 100! 鈥 who have such strength in their arms. Do you think there鈥檚 anything we can learn about getting older from the grannies?

Yes 鈥 don鈥檛 sit down! It鈥檚 extraordinary how active these women have remained all their lives. They鈥檝e stayed social and they鈥檙e hugely connected in their family and community. There鈥檚 also a degree of frugality in their diet. They eat a lot of starchy vegetables and meat is a treat 鈥 the idea of being vegan is alien but on the other hand they all eat mostly vegetables. You hear of the Mediterranean diet, but we come across a lot of women using lard, which clearly hasn鈥檛 shortened their lives. So it鈥檚 about context. When you live an active life, you can eat pretty much anything you want.

They also remain interested and curious.  from Sardinia, who鈥檚 in her 90s, made macarrones de ungia for us, this fingernail-shaped pasta. We showed her  down the road making lorighittas. Even though they鈥檙e on the same island, Guiseppa hadn鈥檛 come across lorighittas and was instantly fascinated! She wanted to learn how to make it, aged 97. It鈥檚 that can-do and want-to-do attitude which is important.

giuseppa Pasta Grannies

An important question 鈥 do you get to eat the pasta?

Always! They make it for us, not for YouTube, so when we鈥檙e filming we get to eat pasta three or four times a day. It鈥檚 rude not to! We usually try to persuade them to only make one plate. The great thing about Andrea is that he鈥檚 handsome and charming 鈥 the women get one spoonful and Andrea gets five! Fortunately, he likes that.

In October, Pasta Grannies passed from the screen to the page with the release of a cookbook. We hear these days about how print is dying and it鈥檚 all about digital 鈥 why did you think it was important to get these recipes on paper?

It鈥檚 about the story-telling. You can give a bit more detail about the women鈥檚 lives. Also, some people like to read recipes rather than just have them on the screen, and it鈥檚 nice to have a book to look at and reflect on. But really the story-telling is important to include, and I hope it complements the YouTube channel.

It must be amazing for a woman who has just cooked for her family her whole life to suddenly see her face and cookery in a cookbook. Have you had much of a response from grannies featured?

Yeah, they love it! I鈥檝e had to send them all a copy! They鈥檙e absolutely thrilled about it. They鈥檇 all gone to the hairdresser beforehand. We couldn鈥檛 put them all in. There are about 250 women on the YouTube channel, and only 75 of them got into the book. That wasn鈥檛 to do with the women, but about their stories and about recipes that were achievable or 鈥 like tortellini 鈥 particularly interesting.

pasta grannies

Have you tried making the pasta yourself?

Tortellini, no! If it鈥檚 a new pasta, I try to have a go. We were filming in Liguria last week where there are variations on trofie. We filmed two which involved chestnut flour, which has no gluten and makes the dough very soft - so it鈥檚 very hard to make a 鈥榮quiggle鈥 out of it! You just end up with a smear. But it鈥檚 fun to have a lesson if you can.

What tips do you have for any readers who want to try making pasta by hand?

Stick with one type of flour, so you get to know it and how it behaves. And once you鈥檝e made your dough, particularly with egg pasta, let it rest. That will make it supple and easy to work with. And keep it covered 鈥 dry air is the enemy of decent pasta.

What does the future hold?

One thing we鈥檇 like to do is events or tours, because people are always asking about that. We鈥檙e going to test that out rather cautiously. A lot of our women wouldn鈥檛 be interested in doing it, so the women we use would be ones willing to be more commercial. We pay them anyway, but we need ones who would turn up on time! We want someone who鈥檚 still interested in having that experience. We鈥檙e probably looking Emilia-Romagna for a tour, and if it works we鈥檒l go down to Puglia and try it there. And I鈥檝e got a soft spot for Liguria. And Sardinia. Actually, let鈥檚 do it all! 

In January, I鈥檓 going to appear on The Rachael Ray Show 鈥 she鈥檚 on NBC and she鈥檚 nationwide in the USA, so that鈥檚 quite scary. We might get a few more American grannies. I鈥檇 like to do Greek yayas or look at how the Turkish grannies make pasta 鈥 it鈥檚 not just 天美传媒. It would be interesting to do something like that 鈥 go to Croatia, what kind of pasta do they make there? 鈥淧asta Grannies goes to Japan!鈥 We鈥檒l see if that can happen. 

Finally, are there any grannies you鈥檝e met that stick out in your mind?

All the over-90s are special! When they get to over 90 they can make anything they want! If you look at  in our recent video 鈥 she鈥檚 just fantastic! She鈥檚 still living on her own up a set of stairs that is so dangerous 鈥 I was terrified! But she鈥檚 navigated that for 60-odd years. They鈥檝e got great stories 鈥 the lives they鈥檝e led, and how much has changed.

There is a new Pasta Grannies video released every Friday on YouTube. The cookbook is out now.